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512/947.2792
info@studio12austin.com

Why Home Staging?

Did you know that ASP (Accredited Staging Professional) Staged homes sell for 8% more and spend 80% less time on the market? Savvy Realtors, Builders, and Home Sellers realize that by professionally staging a home they improve their chances at securing a buyer not only faster than the competition, but who will pay a higher price for their property. According to stagedhomes.com, 94.8% of ASP Staged Homes sell in 35 days or less. Furthermore, ASP Staged homes, on average, spend 37 days or less on the market in comparison to 182 days on the market for unstaged properties. Why? Because Professional Stagers set the scene throughout a property to create immediate buyer interest. People buy homes with emotion, thus, it is important for a property to be prepared effectively so a buyer walks into the property feeling at home, as if it were their home already, instead of viewing the house as a guest. This is true for all properties, whether occupied, vacant, or new build, and more importantly, no matter what the size of the house.

When a house is put on the market, it becomes a product. That product needs to be marketed and stand out from the competition. Buyers must connect with a home, drawing an emotional connection with the home, before making an offer. Buyers need to envision themselves living there and feel a connection to the lifestyle. Buyers buy a lifestyle when they purchase a home. The house needs to spark something in a buyer that no other house is able to do. Buyers are also looking for a home that is move-in ready. Buyers take mental notes of unfinished projects and repairs as they are touring properties. The last thing a buyer wants when they purchase a new home is to start off with a to-do list. Staged properties have been thoroughly prepared with these items in mind, thus creating a haven for a buyer instead of a project.

Staging is more than cleaning out closets and decluttering spaces. ASP Stagers are trained in the art of home staging where they use a "buyer's eye" to see the property. They depersonalize spaces without making it feel cold and unlived in, while adding accents that warm the space to create visually pleasing accents throughout the home. They arrange furnishings so photographs look better and spaces appear bigger. Stagers knowknow how to focus on the positive attributes of the house and how to draw less attention to the flaws. And, Staging not only pertains to the interior of a home. A Professional Stager looks at the home, starting at the curb, examining both the interior of the property as well as the exterior.

Home Staging is effective because it accentuates the strengths of a property while minimizing it's weaknesses. Doing this allows a home's maximum potential to be highlighted. A well-cared for home that attracts buyers with a positive, warm first impression will remain in the mind of a buyer long after they have toured the property.

Home Staging is a smart investment for all properties, resulting in a faster sale at the best price.